


Their coats also sun bleach in the summertime making the very light colors look almost white. Generally, the ear color of a puppy resembles its coat color as an adult. The cream-colored puppy coats can sometimes become more golden with age and so the adult coat colors of "English Cream" puppies can vary from very light cream (although not pure white) to honey golden shades. There are still all shades of coat color in Europe. The more detailed American breed standard does not promote "cream" shades of coat with the goal of maintaining the "golden" color for which the breed was named. Some Golden Retrievers in Europe have been bred for a lighter coat color which is allowed in the English GR Breed Standard. This could be due to choice or that they just don't have access to heart and eye specialists for certifications.) (Note that not all European breeders fully health test their show and breeding dogs.

"European" generally refers to more, or recent generations from European countries. The term "English Cream" refers only to coat color and not pedigree because the English breed standard used in Europe allows for the lighter shades of coat color. Studies done in 19 indicated that the cancer rate is far lower and the life expectancy longer in the Golden Retrievers from European bloodlines. The recent popularity of European “English Cream” Golden Retrivers is due to more than just the lighter coat color on some dogs. There is only one Golden Retriever breed and currently it is a well deserved third most popular dog breed by AKC registrations.
